Project overview

The project presents the core customer journey in a simple sequence: understand the service, compare available options, choose a time and receive clear updates. The website is structured around the booking decision, with service details and calls to action easy to find.

What the experience needed

The work also considers what happens after a booking is made. Operational handoffs, customer communication and clear service expectations all contribute to a smoother experience. The case study describes the designed experience and should not be read as a claim of specific commercial results.

Approach

Work starts by understanding the customer’s decision and the team’s day-to-day process. The page hierarchy, content and system touchpoints are then shaped around those needs, with clear handoffs and straightforward next actions.

Designed to be useful

The result is a focused digital experience that helps visitors move forward and gives the business a stronger foundation for managing enquiries. I lead this work as founder of Autrivon.

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